The number of subscribers using mobile Internet services will rise from 577 million currently, to top 1.7bn by 2013, spurred by demand for collaborative applications known collectively as 'Web 2.0', and greater 2.5/3G penetration. Established mobile players face increasing competition from web-based brands and will have to adapt their commercial strategies to accommodate greater collaboration with other members of the value chain, if future revenue growth in the mobile Web 2.0 space is to be achieved.
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